Marketing managers, growth teams, and everyone else is looking for an edge on google. It’s our job to attract as many visitors (and the right visitors) to a site as possible. In the last six months, there has been a bit of a reckoning in the B2B SaaS world, which means that budgets are becoming… Continue reading Does a Website Glossary Help SEO in 2022
Tag: Content strategy
Help a B2B Writer Email Template (2022)
How are you building backlinks in 2022? One of the current trends in backlink outreach is directly contacting journalists. Help a Reporter Out (HARO) is one popular route to get your website in the hands of reporters, but it is not the only one. In fact, HARO has become so popular that it is difficult… Continue reading Help a B2B Writer Email Template (2022)
How to Plan Blog Content to Speed Up Publishing
I’m not an organized person by nature. I grew up in chaos and I’m comfortable in chaos. A quick look at my desk will prove that. However, clients don’t like this, and missing even one deadline is unacceptable to me. That’s why I set out to learn how to plan blog content. The truth is… Continue reading How to Plan Blog Content to Speed Up Publishing
How to Develop a Blog Content Strategy for Inbound Marketing
Content is a great way to drive organic traffic to your site, but it isn’t as simple as picking a topic and writing an article. You need to understand how to develop a blog content strategy that reaches your goals in the most efficient way. This entails finding the balance between several pairs of outcomes:… Continue reading How to Develop a Blog Content Strategy for Inbound Marketing
3 Free Content Map Templates to Simplify Content Strategy
How are you marketing your B2B SaaS product? My guess is some combination of outbound and inbound marketing strategies. Outbound marketing is all of the directly paid advertising you do using Google Ads, Facebook Ads, and so on. Inbound marketing is everything you do to get clients to find your product organically. This is usually… Continue reading 3 Free Content Map Templates to Simplify Content Strategy
A Good Content Brief Guarantees Good Content
Content is the heart of the inbound marketing strategy. Good content will propel your website to the top of the Google search results page (SERP). However, bad content will penalize your site’s SEO. Content briefs can be used to guide the content writing process. In fact, every article you publish should be based on a… Continue reading A Good Content Brief Guarantees Good Content