Whether you call it a testimonial, case study, or success story, demonstrable results are a great component of a content marketing strategy. A great testimonial template is the perfect way to organize your client feedback to land more prospects. That’s why I am offering you a free testimonial template here. Best of all, you can… Continue reading A Free Testimonial Template for Customer Success Stories
Content is the heart of the inbound marketing strategy. Good content will propel your website to the top of the Google search results page (SERP). However, bad content will penalize your site’s SEO. Content briefs can be used to guide the content writing process. In fact, every article you publish should be based on a… Continue reading A Good Content Brief Guarantees Good Content
The content map is the guide that helps content managers target their content strategy for maximum benefit. It is more than just an organizational chart.
If you thought that content and copy are the same thing, then you’d be forgiven. Most people use these two words interchangeably. That’s probably because copywriters are often tasked with writing content, while content writers often find themselves writing copy. If you use content vs. copy to mean the same thing, then don’t fret as… Continue reading Content vs. Copy: Are They Different and How?
This blog article describes what is a content writer, how to make your content the best possible, and the entire content production process.
Most writers are good editors. Likewise, most editors are good writers. However, expecting a writer to edit their own work is asking for errors to creep into your copy. That’s why you should always hire and editor and a writer for your website. The rise of content Content has become the main marketing strategy online.… Continue reading Hire an Editor and a Writer for Your Website