I’m not an organized person by nature. I grew up in chaos and I’m comfortable in chaos. A quick look at my desk will prove that. However, clients don’t like this, and missing even one deadline is unacceptable to me. That’s why I set out to learn how to plan blog content. The truth is… Continue reading How to Plan Blog Content to Speed Up Publishing
Content is a great way to drive organic traffic to your site, but it isn’t as simple as picking a topic and writing an article. You need to understand how to develop a blog content strategy that reaches your goals in the most efficient way. This entails finding the balance between several pairs of outcomes:… Continue reading How to Develop a Blog Content Strategy for Inbound Marketing
Whether you call it a testimonial, case study, or success story, demonstrable results are a great component of a content marketing strategy. A great testimonial template is the perfect way to organize your client feedback to land more prospects. That’s why I am offering you a free testimonial template here. Best of all, you can… Continue reading A Free Testimonial Template for Customer Success Stories
How are you marketing your B2B SaaS product? My guess is some combination of outbound and inbound marketing strategies. Outbound marketing is all of the directly paid advertising you do using Google Ads, Facebook Ads, and so on. Inbound marketing is everything you do to get clients to find your product organically. This is usually… Continue reading 3 Free Content Map Templates to Simplify Content Strategy
Content is the heart of the inbound marketing strategy. Good content will propel your website to the top of the Google search results page (SERP). However, bad content will penalize your site’s SEO. Content briefs can be used to guide the content writing process. In fact, every article you publish should be based on a… Continue reading A Good Content Brief Guarantees Good Content
The content map is the guide that helps content managers target their content strategy for maximum benefit. It is more than just an organizational chart.
If you thought that content and copy are the same thing, then you’d be forgiven. Most people use these two words interchangeably. That’s probably because copywriters are often tasked with writing content, while content writers often find themselves writing copy. If you use content vs. copy to mean the same thing, then don’t fret as… Continue reading Content vs. Copy: Are They Different and How?