Whether you call it a testimonial, case study, or success story, demonstrable results are a great component of a content marketing strategy. A great testimonial template is the perfect way to organize your client feedback to land more prospects. That’s why I am offering you a free testimonial template here. Best of all, you can… Continue reading A Free Testimonial Template for Customer Success Stories
Month: February 2022
3 Free Content Map Templates to Simplify Content Strategy
How are you marketing your B2B SaaS product? My guess is some combination of outbound and inbound marketing strategies. Outbound marketing is all of the directly paid advertising you do using Google Ads, Facebook Ads, and so on. Inbound marketing is everything you do to get clients to find your product organically. This is usually… Continue reading 3 Free Content Map Templates to Simplify Content Strategy
A Good Content Brief Guarantees Good Content
Content is the heart of the inbound marketing strategy. Good content will propel your website to the top of the Google search results page (SERP). However, bad content will penalize your site’s SEO. Content briefs can be used to guide the content writing process. In fact, every article you publish should be based on a… Continue reading A Good Content Brief Guarantees Good Content