Marketing managers, growth teams, and everyone else is looking for an edge on google. It’s our job to attract as many visitors (and the right visitors) to a site as possible. In the last six months, there has been a bit of a reckoning in the B2B SaaS world, which means that budgets are becoming… Continue reading Does a Website Glossary Help SEO in 2022
B2B SaaS Marketing Insights: Blog
Blog Goals for Every Occasion
Blogs are one of the main content strategies. They help you build up the SEO value of your website, show your customers that you understand them, and generate content that can be repurposed into emails, newsletters, social media posts, and more. But, how do you define blog goals for your site or company? That’s what… Continue reading Blog Goals for Every Occasion
Help a B2B Writer Email Template (2022)
How are you building backlinks in 2022? One of the current trends in backlink outreach is directly contacting journalists. Help a Reporter Out (HARO) is one popular route to get your website in the hands of reporters, but it is not the only one. In fact, HARO has become so popular that it is difficult… Continue reading Help a B2B Writer Email Template (2022)
How to Plan Blog Content to Speed Up Publishing
I’m not an organized person by nature. I grew up in chaos and I’m comfortable in chaos. A quick look at my desk will prove that. However, clients don’t like this, and missing even one deadline is unacceptable to me. That’s why I set out to learn how to plan blog content. The truth is… Continue reading How to Plan Blog Content to Speed Up Publishing
How to Develop a Blog Content Strategy for Inbound Marketing
Content is a great way to drive organic traffic to your site, but it isn’t as simple as picking a topic and writing an article. You need to understand how to develop a blog content strategy that reaches your goals in the most efficient way. This entails finding the balance between several pairs of outcomes:… Continue reading How to Develop a Blog Content Strategy for Inbound Marketing
A Free Testimonial Template for Customer Success Stories
Whether you call it a testimonial, case study, or success story, demonstrable results are a great component of a content marketing strategy. A great testimonial template is the perfect way to organize your client feedback to land more prospects. That’s why I am offering you a free testimonial template here. Best of all, you can… Continue reading A Free Testimonial Template for Customer Success Stories
3 Free Content Map Templates to Simplify Content Strategy
How are you marketing your B2B SaaS product? My guess is some combination of outbound and inbound marketing strategies. Outbound marketing is all of the directly paid advertising you do using Google Ads, Facebook Ads, and so on. Inbound marketing is everything you do to get clients to find your product organically. This is usually… Continue reading 3 Free Content Map Templates to Simplify Content Strategy
A Good Content Brief Guarantees Good Content
Content is the heart of the inbound marketing strategy. Good content will propel your website to the top of the Google search results page (SERP). However, bad content will penalize your site’s SEO. Content briefs can be used to guide the content writing process. In fact, every article you publish should be based on a… Continue reading A Good Content Brief Guarantees Good Content
What Is a Content Map and How Do You Make One?
The content map is the guide that helps content managers target their content strategy for maximum benefit. It is more than just an organizational chart.
Content vs. Copy: Are They Different and How?
If you thought that content and copy are the same thing, then you’d be forgiven. Most people use these two words interchangeably. That’s probably because copywriters are often tasked with writing content, while content writers often find themselves writing copy. If you use content vs. copy to mean the same thing, then don’t fret as… Continue reading Content vs. Copy: Are They Different and How?